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About Digital Marketing
What is Digital Marketing? Digital marketing is the use of the Internet, mobile devices, social search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. Why Do Companies Need Digital Marketing ? 1. Affordability Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. 2. Flexibility There are many forms and uses of high quality digital marketing , including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stoppin...
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